McCann’s Neeraja Sharma joins Marching Ants as business head

Neeraja Sharma, business director with McCann-Erickson, Bangalore, has moved to a smaller agency, Marching Ants, as business head.

Her primary responsibility at Marching Ants will be to develop new business opportunities for the agency while fuelling organisational growth and providing strategic inputs on developing brands.

Sharma replaces Shirish Handa, who quit recently as head of corporate business.

Dhritish Ghoshal, director, business and marketing, Marching Ants, says about her move, “Although small in size, Marching Ants has earned a name for itself. This is why we could pull talent from bigger agencies such as McCann.”

Sharma has close to 12 years of experience in advertising and marketing. She started her career with O&M, Mumbai, in 1995 and spent five years there. She then moved on to Publicis India and worked there for more than a year. She spent the next two years working with L’Oreal as group business manager on Garnier, and with Mattel Toys as senior product manager on Barbie.

She started her second stint in advertising with McCann-Erickson, Mumbai, in 2002. In 2005, she moved out of McCann, Mumbai, and joined Everest Brand Solutions, Delhi. After spending nine months at Everest, Sharma returned for a second stint with McCann-Erickson at its Bangalore branch.

Some of the brands Sharma has worked on in the recent past include Johnson & Johnson, Balsara, Vaseline, Western Union, Britannia, MSN, Titan Eyewear, Hitachi and HFCL.

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