Vaybhav Singh and Swami Anand Tirth claim their partnership is more like a professional marriage. Together since 2002, the two were earlier with Dentsu Marcom
The creative duo of Vaybhav Singh and Swami Anand Tirth has joined McCann Erickson, Delhi, as creative directors. After a short stint at Dentsu Marcom, which lasted just three months, the two have now landed at McCann Erickson. The idea, they say, is to work with Prasoon Joshi and make the agency their home. Anand is joining as creative director (art) and Singh as creative director (copy).
Swami Anand Tirth
Says Singh, “Our last stint as creative guys was pretty shortlived. Though we had a pretty good time at M&C Saatchi, and were involved in setting up the office, there are multiple reasons why we have chosen to move. The major attraction is the opportunity to work with Prasoon Joshi. Besides, McCann has some really good businesses.”
Earlier, at Dentsu Marcom, the two were handling brands such as Fedders Lloyd, Canon, and Honda. Prior to that, they have handled brands such as VLCC, SAR Silicon Systems, Hyundai, Mother Dairy, Seagrams, Nestle, ‘Hindustan Times’, Hutch and Gillette.
Their work has featured in Luerzer’s Archive and their television commercial for Hyundai Santro Xing made it to the finalists at the Media Asia ’05 awards.
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