The winning agencies include Leo Burnett, Design Temple, Lowe, Brand David, Publicis India, Euro RSCG, Mudra Communications and K Factor
The New York Festivals (NYF) has finalised the winners for the International Advertising Awards 2007. Out of the 17 Indian agencies that were running as finalists for the awards, eight have emerged winners. These include Leo Burnett, Design Temple, Lowe, Brand David, Publicis India, Euro RSCG, Mudra Communications and K Factor.
Among the winning agencies, Leo Burnett, Mumbai, has stolen the show with three gold, two silver and three bronze world medals. The agency has won two gold world medals for Sanctuary ‘Animal Tiger’ in the Outdoor Civil/Social Education category and Print Civil/Social Education category. The third gold medal is for McDonald’s print campaign titled ‘Rs 49, 25, 8’ in the Retail Food category.
The Prerana TVC has also been honoured with a bronze world medal. Leo Burnett’s other two bronze medals have been won for ‘Tide Fragrances’, for Tide, in the Print Best Illustration category, and ‘Bedsheet’, also for Tide, in the Television and Cinema Household Products/Services category.
Design Temple, Mumbai, has also scored a gold world medal – for ‘Book Design’, for Lights Camera Masala, in the Outdoor Best Design category.
Lowe, Mumbai, bagged three silver medals in all – for Papa John’s ‘Cheesy’ in the Outdoor Retail Food category; ‘The Empty Red Envelopes’, for the Suspense Film Festival, in the Outdoor Promotional Advertising/Special Events category; and ‘Rudali’, for Camlin Permanent Markers, in the Television and Cinema Utilities category.
Brand David, Mumbai; Publicis India, Gurgaon; and Euro RSCG, New Delhi, have won one silver world medal each. Brand David got the award for ‘Labor’, for Himani Good Morning Laxative, in the Radio Medical Products category. Publicis India scored the medal for ‘Thin’, for HP Compaq, in the Print Best Magazine Advertisement category. Euro RSCG won its medal for ‘New Old Shoes’, for Cherry Blossom, in the Outdoor Display/Point of Purchase Support category.
Mudra Communications and K Factor ended up winning bronze world medals. Mudra scored two bronze medals for ‘No Diet No Mate’, for Mc Dowell’s Diet Mate, in the Outdoor Beverages Alcoholic category and for ‘Rape Campaign’, for Big 92.7FM, in the Radio Civil/Social Education category. The McDowell’s entry is from the agency’s Bangalore office, while the Big 92.7FM entry is from the New Delhi office.
K Factor, New Delhi, bagged one bronze world medal for its work for Make a Wish Foundation India, titled ‘My Real ABC’, in the Direct Mail Philanthropic Appeals category.
The winners will be felicitated during the awards gala on June 12-14, 2007, in New York.