agencyfaqs! news bureau

JWT, Chennai, wins business

The size of the business is around Rs 8-10 crore. Rediffusion DY&R, Euro RSCG, O&M and Orchard had also taken part in the pitch process. The media pitch is also expected to conclude soon, the social networking site for Indians across the world, has zeroed in on JWT, Chennai, as its creative agency. As reported by agencyfaqs! earlier, the pitch process involved Rediffusion DY&R (Bangalore), Euro RSCG, O&M and Orchard, apart from JWT. The final round saw Rediffusion and JWT compete for the business. The size of the business is around Rs 8-10 crore.

MindShare, Interactions, OMS and The Media Edge have taken part in the media pitch, which is yet to conclude.

On choosing JWT over the others, B Sridhar, director, global brand and marketing,, says, “JWT displayed a strong point of view and had tremendous belief in the power of its idea. The presence of Senthil Kumar leading the creative team at JWT also swung the decision in the agency’s favour.”

JWT, Chennai, wins business
B Sridhar
In addition to the offline creative and media agencies, is also on the lookout for a separate online agency, a pitch that is still in its early stages.

The job before JWT will be to shed the image of being a portal only for NRIs to keep in touch, and position it on the wider platform of Indians anywhere being connected. The campaign is expected to break by July 2007.

Sridhar adds, “Ours is a well known brand abroad, particularly in the minds of NRIs residing in the US and Canada, but it hardly has a brand presence back in India, even though the product is very much active here.” Therefore, wishes to have an active brand presence pan-India. The media mix will include television, radio, press and outdoor, apart from the online activities.

JWT, Chennai, wins business is one of the leading online communities and networking hubs for Indians worldwide, integrating social media with local commerce. connects Indians worldwide through a portfolio of popular services such as blogs, social networking, classifieds, events and yellow pages services in 25 cities.
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