Devina Joshi

Anil Sanjivan quits advertising to join Miditech as EV-P, Mumbai

Prior to this, Sanjivan was with Triton, Mumbai, where he was executive director

Anil Sanjivan, executive director, Triton, has not only quit the agency, but has also exited the advertising industry.

He has moved to the television production house Miditech as executive vice-president of its Mumbai operations.

Talking about his exit from advertising, Sanjivan says, “Quite frankly, I was getting bored with it! It was a ‘been there, done that’ feeling.”

“I believe, content, broadcast and retail are the three happening sectors right now. Therefore, I decided to foray into the first one,” he continues.

Anil Sanjivan quits advertising to join Miditech as EV-P, Mumbai
Anil Sanjivan
Sanjivan’s mandate at Miditech will be to grow the group’s existing television content business, as well as evaluate other verticals in the content space, but not necessarily television programming. As is known, Miditech, which has produced series such as ‘Indian Idol’ for SET, ‘Gali Gali Sim Sim’ for Cartoon Network, ‘MTV Roadies’, and ‘Extreme Makeover’ for SET, will roll out several GECs by the end of this year. However, the details are yet being worked out.

For the record, Sanjivan had joined Triton in February, 2006, where he was in charge of new business and other developments at Triton, overseeing operations at Mumbai and Pune.

Prior to his role at Triton, he was executive director, Enterprise Nexus (which converted into Bates Enterprise, and is now Bates David Enterprise), Mumbai. However, he did not find himself fitting into the scheme of things after Enterprise Nexus merged with Bates Asia back then, so he quit his seven year association with the agency and moved to Triton.

Sanjivan started his career in 1984 at Grey Worldwide (then Trikaya Grey), following which he did some brief stints at various agencies. In 1990, he joined Enterprise Nexus, where he spent five years in client servicing.

He went on to join O&M as director, client services, in 1995. He was promoted to vice-president and handled brands such as Cadbury’s, Kimberly-Clark Lever, Pidilite Industries and Parle. He worked on the launch of brands such as Kotex and Huggies in India. He then joined Speer, O&M’s acquired agency, in 1996, as president. After O&M, he went back to Enterprise Nexus, post which he joined Triton.

While at Enterprise Nexus, he has worked on brands such as ‘Femina’, ‘The Times of India’, ICICI credit cards, Killer Jeans, Raymond and Neelkamal chairs. When Enterprise Nexus lost the Raymond business in 2002 and the agency’s managing director, Rajiv Agarwal, quit at around the same time, a large section of the industry thought that the agency would have to shut shop. It is believed that Sanjivan played a key role in keeping things together and helped the agency in bagging businesses such as ICICI credit cards, Inorbit Mall, Toshiba and General Motors.

What’s interesting, is that during his tenure at Triton, ‘Femina’ moved out of Enterprise Nexus and went to Triton for a brief period (before finally settling down with The Republic). In a sense, the account had moved with Sanjivan last year.

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