The Bisk Farm brand is owned by SAJ Industries, which manufactures and markets biscuits in eastern India. The advertising for the business is in the region of Rs 10-12 crore
Bates David Enterprise, Kolkata, has bagged the creative duties for Bisk Farm. The Bisk Farm brand is owned by SAJ Industries, which manufactures and markets biscuits in eastern India. SAJ Industries is now foraying into the retail food business and will be extending its bakery range from biscuits to cakes, cookies and more, apparently under the same brand range.
O&M was the agency handling the Bisk Farm brand till 2003. Since then, the brand’s communication has been managed internally by Bisk Farm itself.
Vijay Singh, managing director, SAJ Food Products, remarks, “We shared a common brand vision with Bates David Enterprise with respect to our brand, Bisk Farm. Their understanding of our brand offering will complement perfectly with the retailing plans we have afoot.”
The first campaign will be launched by the end of September or early October this year. The media mix for the business will involve a lot of in-store communication activities and most of the conventional mediums of advertising, including television, print, radio and outdoor advertising.