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Rediffusion DY&R makes two key appointments

The new appointments for Rediffusion DY&R are Harsh Grandhe who joins as vice president in Mumbai and Ritu Sharda joins as creative director in the Delhi office

Rediffusion DY&R has added senior more people to its offices in Mumbai and Delhi. Harsh Grandhe has joined the Mumbai office of Rediffusion DY&R as vice president. He, along with, Ashish Khazanchi will head a team and handle accounts such as Tata Sky and IOC.

Rediffusion DY&R makes two key appointments
Harsh Grandhe
Grandhe has a background in digital marketing and has worked previously for Blue Interactive in Singapore and iContract, Bangalore. He hopes to add more relevance to the advertising business with his contribution here. As the vice-president, he describes his role as that of a business head. “I believe in taking a need-based approach where, finalising the objective before the choice of medium for advertising is mandatory,” he says about his plan of action.

In another development, Ritu Sharda has joined the Rediffusion team in Delhi. She has been appointed as the creative head and will report to Ajay Gahlaut, executive creative director. She moves in from Mudra Communications where she was the group creative head. She decided to quit Mudra for Rediffusion because of ``the great work environment and the big brands’’. She will oversee the Airtel account. In the past, she has worked with agencies such as McCann Erickson and Contract.