Siva comes with 17 years’ experience in mainstream advertising and more than five years in below the line. He will focus on BTL deliveries and reach out to various consumer touch points
Anand Siva has been appointed vice-president for Saatchi & Saatchi Solutions, the specialised arm of Saatchi & Saatchi that offers 360-degree below the line (BTL) communication solutions. Siva comes from Akshara Advertising, Chennai, where he was looking after the Chennai and Bangalore operations as chief operating officer.
His mandate at Saatchi & Saatchi Solutions is to focus on BTL deliveries and reach out to every touch point for the consumer.
Siva has 17 years’ experience in mainstream advertising and more than five years in BTL. He is a graduate in commerce and, since the beginning of his career, has been associated with Akshara Advertising in Chennai. He joined the agency in 1987 as an account executive and rose up to become COO.
In the last five years, Siva has concentrated on devising strategies to market Intel processors throughout the Indian markets by reaching out to various possible consumer touch points and measuring the impact on conversions. Siva has worked on Intel for some eight years. Some of the other clients he has worked for include Nortel, Fresh & Honest Café, Indian Airlines and Siva PCs.
V Shantakumar, managing director, Saatchi & Saatchi, remarks, “Anand comes with hands-on experience in channel, B2B and SMB communication. His coming on board will reinforce our arsenal significantly. He brings not just know-ability to the game, but also do-ability, which will help the ideas that we create for our clients to take tangible shape on the ground.”