Grey Worldwide Chennai bags Cuticura

The agency has also won two other businesses in the recent past – Gemini Communication and SKM Porna Rice Bran Oil

Grey Worldwide Chennai has won the talcum powder and deodorant brand Cuticura. The size of the business is estimated to be Rs 2-3 crore.

Grey has already been handling the creative duties for Medimix of Cholayil group for the last five years. Cholayil also owns the Cuticura brand. This piece of business was earlier handled by Rediffusion DY&R, and the brand was aligned to Grey without any formal pitch.

Sarita Srikanth

Cuticura, which was mainly into talcum powder, ventured into the deodorant segment last year. The brand has been mainly active in the South, and now it plans to go national.

Sarita Srikanth, general manager, Grey Chennai, says, “The brand is targeted towards young, contemporary women.”

Besides, in the recent past, the agency has added two new businesses – Gemini Communication (wireless technology providers) and SKM Porna Rice Bran Oil. The all three businesses together add up to approximately Rs 10 crore.

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