iContract’s Sudarshan Banerjee moves to Saatchi Bangalore

Banerjee, in his decade-long career, has worked with all facets of the advertising industry – creative, media and new media

Sudarshan Banerjee, who was heading the Mumbai branch at iContract, has moved to Saatchi & Saatchi Bangalore as associate vice-president, client servicing.

This move follows S Swaminathan’s exit from the agency. He was executive vice-president for iContract. When asked, Banerjee cited personal reasons for the move. However, he also added that at iContract, he gained rich experience in new media and integrated communication, and he now hopes to utilise this experience in mainline advertising.

Sudarshan Banerjee

Banerjee has worked with Grey Worldwide, MediaCom, mediaedge:cia (then Zenith Media) and Bates David Enterprise (then Bates). Prior to iContract, Banerjee was business director with MPG.

Banerjee has more than a decade’s experience in servicing, strategic planning and media. Some of the clients he has worked for include ITC, HSBC, Tata Indicom, Shopper's Stop, Onida, P&G, Glaxo Smithkline, Coca-Cola, Emirates Airlines and Reckitt & Benckiser.

At Saatchi, Banerjee will report to Ayan Chakraborthy, vice-president and branch head, Saatchi & Saatchi Bangalore.

Banerjee holds an MBA in marketing from IISWBM, Kolkata, and a postgraduate diploma in mass communication from Jadavpur University, Kolkata.

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