Bobby and Lara will now don new ‘Pantaloons’

The brand has dropped its earlier ambassadors, Zayed Khan and Bipasha Basu

Pantaloons has signed actors Lara Dutta and Bobby Deol to endorse its brand. All new advertisements and TVCs will henceforth feature the duo.

The brand is synonymous with fresh fashion and is perpetually reinventing itself with seasonal fashion wear. “Lara Dutta, being a Miss Universe, carries her own style statement, while Bobby Deol is a celebrity who is always well-turned out at social gatherings,” explains Sanjeev Agarwal, CEO, Pantaloons. Pantaloons has an association with The Femina Miss India pageant and an ex-Miss India and Miss Universe adds its own charisma to the brand.

Bobby and Lara will now don new ‘Pantaloons’

Brand Ambassador Lara Dutta with
Sanjeev Agarwal, CEO, Pantaloons

Pantaloons Fresh Fashion, as it is known, stands for a fresh look, feel and attitude. Says Agarwal, “Bobby Deol and Lara Dutta, who are very stylish actors of today, will help enhance the fashion imagery of the Pantaloons brand.” Pantaloons will leverage the duo’s universal appeal, which is not limited to merely metropolitan cities, but also extends to smaller cities and towns. The ever-changing and fast moving fashion pace is a driving force for Pantaloons to come up with its seasons on a four-six week basis.

A TVC has been shot and will be launched during the Diwali festive season. The TVC will essentially highlight the change of fashion with every season. Percept/H is the creative agency handling the brand. Multimedia will be used broadly. Outdoor, hoardings will also be a part of the media mix. Currently, a teaser is doing the rounds on radio.

The earlier ambassadors for Pantaloons, Zayed Khan and Bipasha Basu, have been dropped, confirm Agarwal.

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