Cheil beefs up its creative team

Cheil is in the process of strengthening its creative team. Two new creative professionals have joined the agency from GOD and Out of the Box

Prathap Suthan, national creative director, Cheil Communication, is in the process of strengthening the agency’s creative team. As a first step in this process he has roped in two new creative professionals, Viral Pandya from Out of the Box and Vedobroto Roy from GOD. Pandya will be executive creative director, and Roy, creative director.

Suthan says, “Cheil is gearing up for the future. The agency is in the process of bringing to life the creative work for Samsung, for that is our primary focus. Both Pandya and Roy bring with them suitable experience and energy to create value for the agency and Samsung.”

Viral Pandya

Pandya moves in from Out of the Box, the agency he launched in early 2006. Out of the Box is now operating as Mother Pride’s in-house agency. Pandya says he is seeking fresh challenges. He says, “It has been a fantastic run so far, but I was looking for a fresh and a bigger challenge. Knowing Prathap’s plan and having worked with him, I decided to join. Cheil is well grounded and we will ensure that six months down the line, it becomes an extremely strong agency.”

Pandya has been in the industry for close to 16 years. He has worked with Mudra and Interact Vision in the period from 1991 to 1995. He then moved to Saatchi & Saatchi and was there for a significant period before moving to Grey WorldWide for an 11 month stint; he then re-joined Saatchi & Saatchi. Out of the Box happened in 2006.

Vedobroto Roy

Roy comes in from GOD, where he was one of the three partners. He stepped into the industry in 1999 at Mudra Delhi. Soon he moved to Grey Worldwide and it was here that he met Suthan, whom he calls his mentor. He moved to Ogilvy Mumbai and spent three years there. He moved back to Delhi and joined JWT as creative director on Pepsi. In 2006, he joined GOD.

Says Roy, “Prathap is one of the reasons why I have decided to join Cheil and not any other agency. He has the ability to make a very good creative team. Also, people are watching Cheil with interest. It has a lot of promise attached.”

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