The Taco Bell brand will be unveiled at last in India in the middle of 2008 and JWT will handle its creative duties
US based Yum! Restaurants International, owners of the Pizza Hut and KFC brands, is finally going to introduce the Taco Bell brand in India. Though the exact timing of the launch is still uncertain, a spokesperson from Yum! claims mid-2008 should see Taco Bell here.
Yum! Restaurants owns five brands globally: Kentucky Fried Chicken, Pizza Hut, All American, Long John Silver and Taco Bell. It entered India in 1994-95 with the launch of Pizza Hut and KFC. While Pizza Hut took off, KFC lagged behind. It was later re-launched in 2006, after a gap of seven years. In Asia, Taco Bell is present only in the Philippines and in Singapore. Pizza Hut is the major revenue earner for Yum! Restaurants in India, clocking close to 67 per cent of its entire turnover. The rest is earned by KFC. The expectations from the Taco Bell chain are high.
For the record, at present, JWT handles the creative duties for Pizza Hut, while Ogilvy is the custodian of the KFC brand. Taco Bell declined to comment on the marketing strategy for the Indian market.