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The agency has bagged the creative duties for two of UTV’s channels, including the recently launched Hindi movie channel
V&S Broadcasting, a sister concern of UTV Broadcasting, recently launched its Hindi movie channel, UTV Movies. Following a multi-agency pitch, RK Swamy/BBDO has been hired to handle the creative duties for the channel. MPG is the media agency. Beginning March, the channel will unleash an aggressive marketing campaign to establish itself as a brand.
Sunil Kukretti |
Kukretti says, “An extensive marketing campaign has been planned for UTV Movies. The client still hasn’t given us a brief for the other channel.”