Vivitek brings ZO, Brand Curry on board

As compared to the category media spend of Rs 5 crore, Vivitek has an allocated media spend of around Rs 10 crore; the communication for the brand will rely significantly on the print medium

Brand Curry has won the creative duties for the Vivitek range of premium quality visual display products in India, following a multi-agency pitch. The Vivitek brand is marketed by Delta Power Solutions, a provider of power management solutions for IT, consumer electronics components, projectors, automobile components, industrial automation (AC drives for process industry), networking and wireless solutions. The media duties for the range have been awarded to Zenith Optimedia.

Vivtek designs, markets and provides multimedia display solutions, including digital projectors, Videowalls and solutions for digital signage. As the company is just entering the Indian market, there was no agency handling the business earlier.

Hemant Agarwal, business head, India, visual display business group, Delta, says, “Creative advertising is a new step in this category because of which there was hardly any history for the agencies to fall back upon. This resulted in most agencies not being able to comprehend the needs of the brand and the positioning that needed to be created as the apparent differences were few. Brand Curry really stood out in terms of its understanding of the need and its creative fulfilment.”

As compared to the category media spend of Rs 5 crore, Vivitek has an allocated media spend of around Rs 10 crore; the communication for the brand will rely significantly on the print medium. Other media vehicles will be utilised as reminders.

Subrata Chakraborty, managing director, Brand Curry, says, “We have planned an aggressive campaign that will attempt to differentiate the product in the buyer’s mind space. Our intent is to make Vivitek an Indian leader in the business projector market.”

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