Neha Kalra

Kumar Subramaniam’s back to mainland O&M

Subramaniam used to head O&M’s second agency, Meridian. The position will lie vacant now and the respective heads will look after their branches

Kumar Subramaniam, president, Meridian Communications, has moved back to his favourite place – O&M. He will be the national head for the Vodafone account, a key business for O&M.

Kumar Subramaniam’s back to mainland O&M
Kumar Subramaniam
Kumar Subramaniam’s back to mainland O&M
Piyush Pandey
Kumar Subramaniam’s back to mainland O&M
Subhrajit Kar
Confirming this news to afaqs!, Piyush Pandey, executive chairman and national creative director, O&M India, and vice-chairman, O&M Asia, says, “Subramaniam has been with the agency for a long time. He saw Max Touch’s transition to Orange, then to Hutch and, subsequently, Vodafone. He has a familiarity with the brand.” Subramaniam was also looking after the operations of the Mumbai branch.

Pandey reveals that before Subramaniam, Hephzibah Pathak and Renuka Jaypal have worked closely on the Vodafone account for quite a few years. Pathak is now president at O&M Mumbai, and Jaypal has relocated to Indonesia as chairperson of Ogilvy.

Subramaniam has worked with agencies such as Leo Burnett and Mudra. He began his career with Leo Burnett (then Chaitra Leo Burnett) in 1992. He moved to Mudra in 1998. He joined O&M in 2000, but in between, he had a short stint with Radio City. Subramaniam has also spent time with O&M’s erstwhile second agency, Brand David, which later got merged with Bates 141 (then Bates Enterprise).

Meridian’s position of a national head has been dissolved. Pandey adds, “Each branch will have a branch head overseeing its operations.”

Subhrajit Kar, business head, Meridian Mumbai, will now be responsible for the Mumbai branch. The Delhi branch is headed by Sunil Verma.

Kar has been with O&M for eight years. A software engineer, he was introduced to the world of advertising 14 years ago. He has worked with Clea Advertising as well as Brand Cell. When the Mumbai branch of Meridian was opened in 2007, Kar, then client services director, was roped in as business head.

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