Neha Kalra

Anand Siva bids goodbye to Saatchi & Saatchi

Essentially a BTL person, Siva steps down after spending three years with the agency

Reliable sources confirm that Anand Siva, vice-president and branch head, Saatchi & Saatchi, Mumbai has put in his papers.

Siva joined the agency in 2007 as vice-president for Saatchi & Saatchi Solutions, the specialised arm of Saatchi & Saatchi that offers 360-degree below-the-line communication solutions. When he joined the agency, his mandate was to focus on BTL deliveries and reach out to every consumer touch point.

Anand Siva bids goodbye to Saatchi & Saatchi
However, he got absorbed into Saatchi & Saatchi, the mainstream agency, when Arijit Ray, the vice-president for the agency, headed to Mudra to take up the responsibility of branch head. Siva replaced Ray as vice-president for Saatchi & Saatchi.

Siva joined Saatchi & Saatchi from Akshara Advertising, Chennai, where he looked after the Chennai and Bengaluru operations as chief operating officer.

He has 17 years' experience in mainstream advertising and more than five years in BTL. A commerce graduate, he was associated with Akshara Advertising from the beginning of his career. He joined the agency in 1987 as an account executive, and eventually got elevated to COO.

During his career, Siva concentrated on devising strategies to market Intel processors throughout the Indian markets, by reaching out to various possible consumer touch points and measuring the impact on conversions. He worked on Intel for about eight years. Some of the other clients he has worked for are Nortel, Fresh & Honest Café, Indian Airlines and Siva PCs.

Have news to share? Write to us