Grey Advertising wins creative mandate for Killer Jeans

No pitch was called for the business; the account size is pegged at Rs 12 crore

Grey Advertising has won the creative duties for Killer Jeans. There was no pitch called and the business was awarded on the basis of a presentation made by the agency. The size of the account is pegged at Rs 12 crore.

Karan Rawat joining Grey as executive creative director also helped the agency win the account because of his long experience on the brand. Rawat joined the creative team at the agency in May. He worked on the brand while on a six year stint with Enterprise Nexus (Bates India) and thereafter, continued the association independently before joining Grey.

Hari Krishnan, vice-president and head, Grey Mumbai, says, "We are thrilled to have added a fashion brand like Killer to our portfolio. We will apply our learning on the youth segment and our integrated marketing skills to consolidate the equity for brand Killer amongst the youth."

Sandeep Varma, vice-president, marketing, Killer Jeans, says, "We were impressed by Grey's all round skills. We look forward to some fresh new ideas that will take our brand to the next level."

The 360 degree campaign will be led by television and supported by print, digital, outdoor and activation. Besides film and print, the brand is known to connect with its target audience through on ground activations and event associations.

Killer Jeans is the flagship brand of Kewal Kiran Clothing and is a youth brand focused on the age group of 16-30 years.