Biprorshee Das

Onads wins the creative mandate for Indiabulls Securities

The account size is estimated to be around Rs 15 crore

Indiabulls Securities, a part of the Indiabulls Group, has awarded its creative mandate to Onads Communications. Sources peg the account size to be around Rs 10-15 crore. The business was won after a multi-agency pitch that involved at least two other agencies.

Confirming the development to afaqs!, Jignesh Maniar, founder, Onads Communications, says, "It was our understanding of the business and our fresh and different approach that helped us win the business."

Onads wins the creative mandate for Indiabulls Securities
"What is important for the consumer in a business like this is what we hit the nail on," Maniar adds.

The 360-degree campaign, which is expected to break in October, would involve television and large-scale print and outdoor promotions.

Indiabulls Group is one of the leading business houses in the country with interests in real estate, infrastructure, financial services, retail, multiplex and power sectors. The group companies are listed in Indian and overseas financial markets, with the net worth exceeding USD 3 billion.

Indiabulls Securities offers brokering services to an extensive client base across the country. The company boasts of being the first brokerage house to be assigned the highest rating, BQ - 1 by CRISIL.

Maniar, who was earlier with Ogilvy India, started Onads in early 2008. Well-known for his work for Mentos, Maniar has over a decade's experience in advertising. Apart from Ogilvy, he has also worked with Vyas Giannetti Creative.

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