Spikes Asia 2010: India claims 35 metals; TapRoot leads with seven

This year saw 80 entries from the country in categories such as Print, Print Craft, Media, Outdoor, Digital, Design, Direct and Sales Promotion, TV/Cinema, TV/Cinema Craft, Radio and Integrated

While last year India had 65 shortlisted entries at Spikes Asia, this year saw 80 entries from the country in categories including Print, Print Craft, Media, Outdoor, Digital, Design, Direct and Sales Promotion, TV/Cinema, TV/Cinema Craft, Radio and Integrated.

Leading with a tally of seven metals, TapRoot India won four gold, two silver and a bronze. The agency bagged one gold and one silver Spike, both for Transasia Papers in Print Craft category. In Print category, the agency has bagged one silver Spike, also for Transasia Papers; The same campaign also got it a gold Spike in the Outdoor category.

In the Media category, the agency won a gold Spike for The Times of India's 'India-Pakistan Peace Project'. The same campaign was awarded a gold Spike in Integrated and a bronze in Direct & Sales Promotion category.

BBDO is the Indian agency No. 2 with one gold, two silver and one bronze. The gold Spike is for Aviva Life Insurance (Education Street to School Program) and two silver Spikes for 7UP Lemon and P&G's 'Women Against Lazy Stubble' (WALS) - all three in the Media category. Again, in Direct & Sales Promotion category, the agency grabbed one bronze Spike for P&G Gillette Mach 3 for WALS.

Mediacom is next with one gold, one silver and one bronze. One Gold for Gillette Mach 3 and the silver for anti-aging cream, Olay - both in the Media category. The agency also won a bronze Spike in the same category for Gillette Mach 3.

Ogilvy has managed one gold Spike in TV/Cinema category for the Breakthrough campaign on domestic violence awareness.

With a total tally of 6 metals, JWT has won four silver and two bronze. The two silver Spikes for GSK's 'Horlicks Pro-Height Room' and Ehsaas Foundation's 'Dhobi Ghat' - both in the Print category. In Direct & Sales category, the agency picked up a silver Spike for 'Horlicks Pro-Height Room'. In the TV/Cinema category, JWT grabbed a silver Spike for ING Bank's 'The Chase'. Additionally, the agency won two bronze Spikes - one each for Atul Sharma's 'Fold-Out Yoga Cards' in the Design category; and Fujifilm in the Print category.

Next is Mudra DDB with one silver Spike and one bronze Spike in the Print Craft category for Srujan. Also, the Mudra Group grabbed a bronze Spike for Federal Bank.

McCann Worldgroup won a silver Spike for Onida Washing Machine's 'Clothesline' in the Outdoor category, and one bronze Spike in the Outdoor category for Onida Washing Machine.

In the Digital category, Grey Worldwide India won a silver Spike for Wockhardt Hospital's 'Orthopaedist Harvard Medical International'.

In the Media category, Creativeland Asia won a silver Spike for Frooti.

Leo Burnett India has won five bronze Spikes - two for Sambhavana Trust in Print Craft category; two for Tide Detergents in Print category; and one more for Bajaj Electricals in Radio category.

Bates 141 has managed one bronze Spike for Virgin Mobile's 'Indian Panga League' in Media category and one bronze Spike for Net Protector's campaign, titled 'Stolen Signature'.

MediaCom Communications Mumbai and BBDO India, Mumbai have been ranked No. 2 and No. 3 Media Agencies of the Year. This is part of the Special Awards category.

India had no shortlisted entries in the TV/Cinema Craft category.