The agency has resigned from the business after handling the creative duties of Dainik Bhaskar for more than five years.
In a recent development, Euro RSCG India has decided to part ways with Dainik Bhaskar. The agency won the business back in 2005 and, after designing some significant campaigns for Dainik Bhaskar and Divya Bhaskar, has decided to call it quits.
No official word could be obtained on the development. However, a senior source close to the development has confirmed the news to afaqs!. When contacted, Sanjeev Kotnala, vice-president, marketing and communication, Dainik Bhaskar Group denied the same.
Over the five years, Euro RSCG has designed various communications for the group, mainly led by the print medium. The agency worked extensively on creating television commercials and corporate ads for DB Corp's initial public offering in 2009.
The various media vehicles that were used in the campaign included print, outdoor, radio, cinema, television and the Internet.
In 2007, Euro RSCG had also opted out of the group's radio brand, My FM, and had continued only with the print brands.