Biprorshee Das

Reid & Taylor scouts for a creative partner

The luxury suiting brand, a subsidiary of SKNL, is in the process of zeroing in on the kind of agencies it would like to approach; ideas@work currently handles the mandate for the brand.

It is learnt that luxury suiting brand Reid & Taylor, a subsidiary of S Kumars Nationwide Ltd (SKNL), is scouting for a creative partner. Mumbai based boutique agency ideas@work currently handles the mandate for the brand.

While no official comment was available from the company, a senior source close to the development tells afaqs! that Reid & Taylor is currently in the process of deciding on a few agencies to approach, which shall also include the incumbent. A repositioning of the brand may also be on the cards.

Reid & Taylor scouts for a creative partner
ideas@work has had the creative mandate for the brand for the past three years.

The brand has been endorsed by actor Amitabh Bachchan since 2003; Bachchan has appeared in several television commercials, including the 'Dress Code' films. The brand has also been associated with former James Bond actor, Pierce Brosnan, which led to the tagline, 'Bond with the best'- one that still continues.

Scottish brand Reid & Taylor was launched in India by SKNL in 1998. One of the premium brands of the group, it offers both fabric and apparel. The apparel range includes formal and casual daywear suits, jackets, trousers, shirts, ties and accessories, along with casual wear such as T-shirts and jeans produced at a dedicated facility in Bengaluru.

Other brands of SKNL include Belmonte, a mass menswear brand; World Player, a value clothing brand; and Carmichael House, a range of home textiles. In 2007, UK's prestige clothing brand Stephens Brothers was licensed to SKNL in India.