afaqs! news bureau

M&C Saatchi bags creative duty for Amar Remedies' personal care business

The agency bagged the account after working on a project for the launch of Clove Gel toothpaste for the company in October 2010.

M&C Saatchi has bagged the creative duty of Mumbai-based Amar Remedies' personal care business, which includes its skin care range, hair care range (to be launched soon) and oral care range. The agency won the account without any pitch, based on a project executed for the launch of the company's Clove Gel toothpaste in October 2010.

The account will be handled by the Mumbai office of M&C Saatchi.

M&C Saatchi bags creative duty for Amar Remedies' personal care business
Speaking on the account win, Suranjan Das, executive director, M&C Saatchi, says, "This is a really exciting and challenging category to work on. Amar Remedies has some fantastic products that are 100 per cent vegetarian and filled with ayurvedic goodness. Till recently, its focus has been more on export markets. Hence, the first task is to build awareness at a domestic level. The company is extremely open-minded and flexible."

According to Chetan Gupta, president, commercial, Amar Remedies, "We were extremely pleased with the communication package developed by M&C Saatchi for Amar Clove Gel toothpaste. The creative was clutter breaking and the consequent results in the marketplace have been very positive. We had no hesitation in making the relationship a more permanent one."

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