GRL, a significant player in the bicycle tyres segment has signed Ignite Mudra for a period of three years.
Ignite Mudra has bagged the media and creative mandate for Govind Rubber Limited (GRL), a significant player in the bicycle tyres market. The agency has been signed for a period of three years by GRL.
GRL is a part of the SiyaramPoddar conglomerate that has interests in tyres, textiles, garments and furnishings.
Ignite Mudra will offer a strategic direction to the brand to begin with and depending on what strategy GRL chooses, the media mix will be decided upon.
Commenting on the development, Rahul Poddar, director, GRL says, "The last decade has seen some exciting changes in the bicycle market and the scenario today is very challenging. We believe that with Ignite Mudra, we can grow the business and create a powerful brand name for ourselves."
The agency will also assist GRL in its ventures into other related businesses.
A specialist in brand building, Ignite Mudra caters to the brand building needs of growing companies. The agency provides businesses and corporate with a consortium of experts in areas such as project management, finance, human resources, corporate governance, law, taxation and information technology among others to help build enduring brands.
In the past, the agency has been responsible building brands for several entrepreneurial ventures such as Reliance (Vimal), Rasna, Dhara, Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon), Zydus Cadila (Nutralite, Sugar Free, Everyuth) among others.