Nandana Das
Advertising

9.9 Media awards its advertising duties to Cheil Worldwide

The agency won the business sans any pitch; the account size is estimated at Rs 5-6 crore.

9.9 Media has awarded its advertising duties to Cheil Worldwide Southwest Asia. The agency has won the business sans any pitch. The account size is estimated at Rs 5-6 crore.

9.9 Media awards its advertising duties to Cheil Worldwide
Confirming the news to afaqs!, Alok Agarwal, chief operating officer, Cheil Worldwide Southwest Asia, says, "Yes, we have won the business for 9.9 Media. It was not an open pitch. Initially, we were working with it on a few projects for some time. Then, perhaps it saw value in us and asked us to handle all ATL duties, events and various promotional activities of the specialised magazine group."

This is the first time that the media group has consolidated its advertising and branding duties with a single integrated agency. Earlier, the duties were being handled by various small agencies.

9.9 Media awards its advertising duties to Cheil Worldwide
Pramath Raj Sinha, managing director, 9.9 Media, says, "Cheil Worldwide will help us to design creative marketing strategies to help us grow."

The marketing and expansion plans of the group include various exercises to increase consumer interaction and connection. 9.9 Media intends to start aggressive integrated brand building and positioning exercises to gain prominence in the industry through various ATL communications such as print and electronic, along with rigorous below the line (BTL) activities.

For the record, some of the leading brands from the 9.9 Media stable include The CTO Forum, Digit, Industry 2.0, Logistics 2.0, Digit Channel Connect, SKOAR!, CFO India, EDU, iGovernment.in, thinkdigit.com, consumermate.com, Inc. India and ITNext.

The magazine house targets entrepreneurs, top-level executives, manufacturing and logistics professionals, IT professionals, channel partners, gamers, personal technology enthusiasts and leading institutes of higher education through its various offerings.