The agency won the business sans any pitch; the account size is estimated at Rs 5-6 crore.
9.9 Media has awarded its advertising duties to Cheil Worldwide Southwest Asia. The agency has won the business sans any pitch. The account size is estimated at Rs 5-6 crore.
This is the first time that the media group has consolidated its advertising and branding duties with a single integrated agency. Earlier, the duties were being handled by various small agencies.
The marketing and expansion plans of the group include various exercises to increase consumer interaction and connection. 9.9 Media intends to start aggressive integrated brand building and positioning exercises to gain prominence in the industry through various ATL communications such as print and electronic, along with rigorous below the line (BTL) activities.
For the record, some of the leading brands from the 9.9 Media stable include The CTO Forum, Digit, Industry 2.0, Logistics 2.0, Digit Channel Connect, SKOAR!, CFO India, EDU, iGovernment.in, thinkdigit.com, consumermate.com, Inc. India and ITNext.
The magazine house targets entrepreneurs, top-level executives, manufacturing and logistics professionals, IT professionals, channel partners, gamers, personal technology enthusiasts and leading institutes of higher education through its various offerings.