SEBI looks for creative agencies

Securities and Exchange Board of India (SEBI), the apex body which works towards protecting the interests of investors in securities and also promotes the development of the market through appropriate regulations, is looking to empanel creative agencies in Mumbai. The empanelment will be for a period of two years. SEBI intends to spend Rs 10-15 crore on media per financial year.

SEBI plans to create educational and awareness campaigns for investors and its creative agency will be expected to play a role in this endeavour. The expression of interest invitation will be up soon on the SEBI website for interested creative agencies. Although the pitch is still in its nascent stage, a few Mumbai-based creative agencies are known to have already made presentations to SEBI officials.

In September 2011, SEBI had invited interested agencies to present their creative ideas. It aimed to empanel advertising agencies and had invited applications to be submitted to SEBI's Delhi office.

This time, fresh applications are to be submitted to SEBI's Investor Awareness Division, Office of Investor Assistance and Education, Mumbai, before March 16.