Anushree Bhattacharyya
Advertising

Percept/H wins creative duties of Zee New Media's Ditto TV

The agency won the duties following a multi-agency pitch. The size of the business is about Rs 15 crore.

Percept/H has won the creative duties of Ditto, the OTT (over-the-top) TV distribution platform launched by Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL). The agency won the business following a multi-agency pitch.

Percept/H wins creative duties of Zee New Media's Ditto TV
Percept/H wins creative duties of Zee New Media's Ditto TV
The size of the business is said to be about Rs 15 crore.

Confirming the development, Manoj Padmanabhan, head, marketing, Zee Digital, says, "Since this is a new category in India, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept/H was a winner in terms of understanding of the business and also in terms of crafting impactful creative."

This is the first time that a media network has invested in OTT technology in India. Globally, OTT TV is one of the most preferred on-the-go channels for consumption of media and entertainment.

"This brand will surely set a new trend in terms of media consumption in this country and we will work in tandem with Zee to make it a huge success," says Ayan Chakraborty, chief growth officer, Percept/H.

GroupM-promoted MEC handles the media duties for Ditto.

The OTT platform offers TV channels and on-demand video content on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. To develop the technology platform, Ditto TV has partnered with Siemens Communication and Media Technology.

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