He moves in from Nirvana Films, where he began his career in ad film direction.
Nirvana Films' Ram Subramanian has joined Native as director and partner. He will partner Prithvi Raj Luthra at the organisation.
After completing BSc in Electronics, Subramanian came into advertising in 2000. His first stint was with an agency called Akshar, where he worked for more than three months. After this brief stint, he moved to Trikaya Grey as a copy writer. After Grey, he was with Contract for three years and later worked at Ogilvy for four years. Subsequently, in 2008, he ventured into direction. He started directing while still at Ogilvy India, with a film for Neo Sports. Full time direction started off with Nirvana Films, in 2008.
Some of the noteworthy campaigns directed by Subramanian (while at Nirvana) include Levis Curve Id, ING Spy and Chor Chase ad, Economic Times - Power of Ideas, Tata Ace, Savsol Bike, Thomas Cook and Nokia.
Founded in January 2011, Native recently completed its first anniversary.
In another development, Nirvana Films brought on board Farouk Aljoffery on its panel of directors.
Aljoffery will be based in Kuala Lumpur and does work across the world. He is known for motion design and visual effects and excels across various genres of films. His experience includes work for a diverse range of brands from Sony to Airtel, Coke and Cadbury, amongst others.