Rickshaw Communication & Design bags creative duties for ETV Marathi

As part of its latest mandate, Rickshaw will devise effective and refreshing campaigns for ETV Marathi that will cover outdoor, print and radio.

ETV Marathi has roped in Rickshaw Communication & Design as its creative agency following a multi-agency pitch.

As part of its latest mandate, Rickshaw will devise effective and refreshing campaigns for ETV Marathi that will cover outdoor, print and radio.

Speaking on the development, Suhas Parab, founder and creative partner, Rickshaw says in an official communiqué, "This win will be a challenge and is equally a good opportunity for the team at Rickshaw to explore the creative lengths for the pioneers of Marathi general entertainment. This account gives us an opportunity to get closer to the consumer of this genre and design campaigns that are more personal, effective and captivating."

Part of Prism TV, ETV Marathi was the first Marathi general entertainment channel (GEC) that launched in India. Some of the channel's flagship shows have been Chaar Divas Saasu Che, Ek Mohor Abol, Guru Killi and Dholki Cha Talawar, amongst others.

For the record, some of the popular brands that Rickshaw Communication & Design has worked on are Mahindra Automobiles, UTV Star, UTV Bindass and Phoenix - Palladium Mall.