afaqs! news bureau

Cent Percent Media Solutions to handle ad sales for Tarang Music & Prarthana

The ad sales agency launched by Barun Das and Amit Tripathy in February handles eight other channels.

Cent Percent Media Solutions (CPMS) has been appointed by Odisha Television Network to handle the advertising sales of two of its channels, Tarang Music and Prarthana.

The network owns and operates four channels (OTV, Tarang, Tarang Music and Prarthana) in Odisha and its sister concern, Ortel Communication, runs a cable distribution system in Odisha and neighbouring states.

Cent Percent Media Solutions to handle ad sales for Tarang Music & Prarthana
Cent Percent Media Solutions to handle ad sales for Tarang Music & Prarthana
Commenting on the association, Ratikant Satpathy, VP, Odisha Television Network, says, "The TV industry is presently at a tipping point. We realise that digitisation will drive exponential growth going forward and channels like ours will get their fair share of growth. They will also be seen and evaluated more seriously. We see immense value in the professionalism of Cent Percent Media, especially its expertise and experience in both national and regional markets. We are confident that it will live up to our expectations."

Barun Das, managing director, Cent Percent Media, says, "It's a matter of great pride to associate with such a professional leading group like OTV. Odisha will certainly join the leagues of the six top language differentiated regional markets - Bengal, Maharashtra and the four southern states. And, the OTV group will certainly lead that development. We will be committed to exceed our partner's expectations. As we are aware, October 2013 onwards, the TRAI recommended inventory cap be implemented, which will be a boon for a section of TV channels. We are well prepared to derive maximum value for our clients."

For the record, Cent Percent Media Solutions (CPMS) is an advertising sales agency, co-founded by former Zee executives Barun Das, ex-CEO, ZNL and Amit Tripathi, erstwhile head of the sales function of ZNL, in February, 2013. With a core focus on the growing regional language channels, CPMS aspires to be a one-stop sales avenue for the ad revenue-challenged regional and niche channels.

An additional boost has come in the form of ITV Network's acquisition of a majority stake in CPMS. The company also handles ad sales for channels such as India News National, India News Haryana, India News Rajasthan, India News Bihar, India News Madhya Pradesh, India News Uttar Pradesh, Kolkata TV and NewsX.