Coloured candour!

On the occasion of Holi, Indore-based Deepak Advertising came up with a video that showcases the agency-client relationship. The video takes a dig at the clients (marketers), showcasing how difficult it is to convince them about anything.

The script features a Shayari, where the design team begins with a couplet about how all clients want an out-of-the-box idea, and enjoy suggesting numerous changes to it. The copy-writing team then adds that the clients rubbish most of their ideas and blame all failures on the work of the agency.

The client servicing team then jokes that in the name of pitches, clients find a solution to their 'itching' while collecting ideas. The marketing team ends the video saying that while numerous calls flood the agency at other times, at the time of payment, the clients suddenly go incommunicado and most of the agency's calls are recorded as missed calls.

At the end, the video ruefully acknowledges that despite the chip on the shoulder, each client is special for the agency.

Speaking on the video, Deepak Jetha, MD, Deepak Advertising, says, "The video has been done in a funny way to express our problems or mostly the problems of every other agency."

The video is being promoted on YouTube, Facebook, Twitter and other social media platforms.

Deepak Advertising is present in Central India and has been operating for more than 17 years. It has won over 100 national and international awards. It is a full service agency and has presence in Jaipur and Indore.