afaqs! news bureau

Portfolio Night comes back to Lowe Lintas & Partners

The agency will host the 12th Portfolio Night in Mumbai. While last year's event was hosted by JWT, it was with Lowe in its 10th edition too.

Lowe Lintas & Partners will yet again host the prestigious Portfolio Night in its 12th edition. This is for the second time that Lowe is hosting Portfolio Night in India; it hosted the event for the first time in 2010 (the 10th edition of the event).

Portfolio Night comes back to Lowe Lintas & Partners
Portfolio Night comes back to Lowe Lintas & Partners
Portfolio Night comes back to Lowe Lintas & Partners
JWT hosted the event last year.

A platform for young creative aspirants to have their work sampled by at least three top creative directors from the industry in one evening, Portfolio Night 2014 will be held in Mumbai. In the process, these people not only get feedback and advice but if they are good enough, they may land up a job as well.

With this announcement, Lowe Lintas & Partners calls upon young creative professionals from advertising, digital and design agencies and senior students of art colleges from across the country to be a part of the world's largest advertising portfolio review-cum-recruitment event.

Founded by IHAVEANIDEA in 2003, and now presented by Art Directors Club, New York, Portfolio Night 12 event will be held simultaneously in more than 20 participating cities worldwide, confirm Portfolio Night 12 cities and City Hosts.

City Hosts are a mix of agencies, ad clubs and educational institutions. Each City Host is responsible for bringing together the top creative directors in its city with up-and-coming advertising talent, which will provide junior talent with the opportunity to learn from the best, and to provide leading industry creative directors with a chance to mentor and give back to the advertising industry.

With 25 top CDs from the industry slated to attend and review the work of young, enthusiastic and creative people, the evening will unite advertising and design communities in every continent as the next generation of creative talent makes an exciting foray into the industry.

According to the agency, the idea is to not just create a platform for young talent but to also actively look for the unique, different and gifted. It acquires tremendous significance as there are limited opportunities for the young creative to discover opportunities in the industry. This is one way by which they get not one but three opportunities in an evening.

For the review process, aspirants will be divided into three batches and every aspirant will be given a chance to get his/her portfolio reviewed by three creative directors. Each creative director will meet three candidates individually for 15 minutes and review their work, ideas and offer them feedback.

The best portfolio out of the lot will be identified as ALL STAR and will be flown to New York to take part in a week-long creative challenge on a specific brief.

"Advertising has been the nesting place for too many media-related professions. And, we have lost people to these newer options. PN is also a great platform for young people to discover the joys of advertising. And since we have to cast this net wider PN should only get bigger!" says Amer Jaleel, NCD, Lowe Lintas & Partners.

Arun Iyer, NCD, Lowe Lintas & Partners, adds, "It's a great opportunity for Lowe Lintas to give back to the community and the industry of advertising. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country - not only to get a sense of what the real world is all about, but also for the encouragement that they deserve and the opportunities that advertising offers."

Tickets for Portfolio Night are on sale from April 16. The global sponsors for the event are Shutterstock, Twitter and SqaureSpace.

Have news to share? Write to us