afaqs! Creative Showcase: 'Be Honest,' says Kinley

Kinley latest campaign 'Boond Boond Mei Sachai' showcases the classic situation where a teenage daughter lies to her father and goes on a trip with friends. Unable to contain the burden of the lie she decides to be honest with him reflecting the brand's core values - trust and honesty. The ad also gives a peek into Kinley's new packaging in India.