The campaign aims to promote the importance of drinking healthy water to the children.
Healthy water is the key to good health as water alone makes up for over 75 per cent of our brain, 80 per cent of our blood, and 96 per cent of our liver and overall 70 per cent of our body, hence making it the most important element of our everyday life.
Eureka Forbes has kick-started a campaign for school children to highlight the importance of consuming healthy water. The campaign will culminate on December 12 through a contest and the winners will be declared then.
Earlier this year, the brand had launched an educative campaign to spread awareness about drinking water quality and its impact on health among students. Eureka Forbes has reached out to around eight lakh students in over 2,000 schools across 12 cities in India through its latest School Students Project campaign - Aqua Ambassador.
With the new campaign, the brand aims to connect with school children across cities through a contest that encourages them to understand the concept of healthy water, which in turn will lead them to investigate the nature of water and issues related to water and importance of consuming healthy water on a daily basis.
Participants need to showcase their entry on a topic around healthy water through the website www.aquaambassador.in, by focusing on expressing the importance of healthy water in today's times.
To help encourage participation, Eureka Forbes will reward the best project winner with a chance to feature as the Brand Ambassador in Aquaguard's next TVC, in addition to other special prizes and gift vouchers.
The company has designed the contest to target the next generation of the country, to create an impact and encourage the youth to bring about a healthy change within the society.
Eureka Forbes is a multi-product, multi-channel organization with a base of over 15 mn happy customers, a reach of over 500 cities and towns in India and a global footprint across 35 countries. Aquaguard is the flagship water purifier launched in 1984. It was the first water purifier brand to be introduced in India.
It has a strong sales force of 5,500 people, over 6,000 service technicians and over 1,500 service centres across India.