afaqs! Creative Showcase : Polycab's connect to life and happiness

Polycab's latest campaign shows the brand's role in bringing happiness to people, in every walk of life. Be it a wedding, a trip, a phone call or even a celebration - Polycab is present in various ways around everyone. A song sung by music composer Salim Merchant, who makes an appearance again post the recent Sprite TVC, brings out the 'Connection Zindagi ka' aspect.