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afaqs! Creative Showcase: Stand up against wrongdoings

afaqs!, New Delhi & afaqs! news bureau

29 Jan 2015 05:30 IST

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afaqs! Creative Showcase: Stand up against wrongdoings

Anchor White toothpaste's latest campaign depicts how one can stand up against wrongdoings, under the tagline 'Bindaas Daant,toh Bindaas Aap'. The film showcases an ordinary day in the life of a kid who expresses his discontent when the milkman comfortably mixes water in the milk. Agitated he threatens to breaks the kids teeth - a challenge he confidently accepts. The ad is based on the insight that physical strength (of teeth in this case) evokes moral strength.