afaqs! Creative Showcase: Yepme's freshness quotient

Yepme's new TVC features the West Indies cricket team sporting casual clothing, following the team's sponsorship by the e-commerce portal. Players like Chris Gayle, Darren Sammy, Marlon Samuels and Captain Jason Holder are seen explaining what fresh fashion means to them in the 30-second TVC which will run alongside the Shah Rukh Khan-starrer film, during the ICC World Cup.