Bang in the Middle wins creative duties of Zovi.com

There was no formal pitch held for the account.

Bang in the Middle (BITM) has bagged the creative mandate for online fashion label Zovi.com. There was no formal pitch held for the account. Zovi is looking at expanding both its offering and geographical spread. BITM will work in creating new campaigns across mediums to make the brand cooler and desirable.

Manish Chopra, CEO, Zovi.com, says, "We are on a new growth curve, and we needed a partner who is hungry, willing to experiment and work inventively to create a following for the brand. We found that in ample measure in Bang in the Middle."

Naresh Gupta, managing partner and CSO, Bang In The Middle, says, "Zovi.com is a terrific brand, early to move into the fashion space and, today, is well-placed to ride the new wave that the country is witnessing. Zovi has given us a very challenging mandate and we are delighted to be on board."

Zovi.com offers fashionable garments and shoes for both men and women.

Bang In the Middle is a Gurgaon-based agency that handles clients such as Jabong, Dulux, Diva'ni, Vimal, Zee News, Zee Business, Oxolloxo, Vimal, Delhi Airport, Freecultre and Bhima Boutique, among others.