afaqs! Creative Showcase: Swacch Bharat gives a sense of ownership

The newest campaign showcases popular streets and localities as belonging to someone - bringing in a sense of ownership. So, Marina Beach becomes Marina ka beach and Azad Maidan turns into Azad ka maidan. With this sense of ownership, the campaign hopes that people will take it upon themselves to not only refrain from littering, but also not let others litter their places.