Presentation: 92% of overall ad insertions in beverages category is on TV: TAM AdEx

Advertising for radio and print jumped by 25 and 27 per cent, respectively, in the beverages category in Q2, 2014.

Television Audience Measurement (TAM) has released an overview of the advertising ad volume on different platforms by the beverages sector, between April and June 2014.

The report focusses on advertising carried out by the sector on television, print and radio.

The entire analysis is based on ad volumes expressed in secondages/column centimeters. The figures should be taken only as indicative and not absolutes.

As per the report, TV made a clean sweep with 92 per cent share of overall ad insertions in the beverages category. Also, compared to Q2, 2013, advertising for radio and print, in the beverages sector, registered a jump of 25 per cent and 27 per cent, respectively, during Q2, 2014.

Meanwhile, the share of advertising in the aerated soft drink category for TV and radio was 38 and 36 per cent, respectively.

52 per cent of the total ad volumes was contributed by the tea category alone in print. Almost half of the total beverage advertising on radio was done in Maharashtra, Uttar Pradesh and Tamil Nadu, during Q2, 2014.

Please find below the full report: