The newly launched agency will work on several brands, including Bharat Matrimony.
What's Your Problem (WYP), a full-service digital agency started by Amit Akali, has bagged the social media mandate for internet company Matrimony.com. The agency will handle the social media duties of key brands from the company's stable including matrimonial portal,
Huzefa Roowala, director - creative and content, WYP, adds, "It's a big brand and a big responsibility for us. I think what worked for us was that we didn't present advertising; we presented solutions and content ideas - content which the consumer can engage with and share; content which will hopefully trigger conversations and create brand advocates."
For the record, WYP is led by Akali, Praful Akali, Hammad Khan and Roowala. Some of the other accounts it handles are Indigo Radio, English FM Channel, Indigo Live - a live performance bar, Pico India and Brinc - an international accelerator brand. WYP has also done a campaign for the Flipkart Mobile App (in partnership with Chapter Five).