In his new role, Narayan would lead the growth of the full service creative agency across qualitative and quantitative parameters, along with heading Dentsu Mama Lab and Citizen Dentsu.
Narayan Devanathan has been promoted as chief executive officer, Dentsu Creative Impact. In his new role, Narayan would lead the growth of the full service creative agency, across qualitative and quantitative parameters. Narayan will also be heading the two specialist units, Dentsu Mama Lab and Citizen Dentsu as a part of his expanded role. He will continue to be based out of Gurgaon.
Speaking on the development, Ashish Bhasin, chairman and CEO South Asia - Dentsu Aegis Network, says, "I am very happy to announce Narayan's appointment as the chief executive officer of Dentsu Creative Impact. Narayan, with his tremendous experience in building brands, is now tasked with building Dentsu Creative Impact into a strategic and creative power-house that partners our global and local clients in the new, dynamic era of advertising that we are entering. Dentsu Aegis Network clients deserve the best talent on their brands and as a part of that commitment we have placed Narayan, amongst our best managers, in the role of heading this operation."
"There are a lot of words that are currently being bandied about in terms of where the future of advertising lies. I believe the road to the future lies in a return to simpler times. Where the focus is on creating a happy place that helps people generate fabulous ideas. That's probably still the best way to deliver value to clients, and success to our people. And those are the two metrics I'm going to raise the bar on," adds Devanathan, expressing his views on the new mandate.
Some of the key brands Narayan has worked on are Honda, Dulux, Canon, DS Group, Max India, Toshiba, Panasonic, Monster.com, Unicharm, the Reckitt Benckiser portfolio, Fair & Lovely, Sprite, KFC, American Express, GE Healthcare, Mitsubishi Motors, Baskin Robbins, IBM, Motorola, Cisco, Teacher's (Beam Global Spirits), Hennessey, New York Life Insurance, Pramerica Life Insurance, MetLife, Corelle, Corningware, Pyrex, GNC, WD-40 and Bombardier Recreational Products. He has also been a speaker at several industry forums and leading educational institutions.
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu Media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum, supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i and its local brands - Dentsu Webchutney, Milestone Brandcom and WATConsult. The Network in India also comprises four independent, full-service advertising agencies: Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot Dentsu. Dentsu Aegis Network is headquartered in London and claims to operate in 110 countries worldwide with over 23,000 dedicated specialists.
Dentsu Creative Impact was set up in 2006 with a vision to expand Dentsu India's business portfolio and to focus on unexplored business potential. Dentsu Creative Impact is led by experts in strategic planning and account management.
In 2013, Dentsu started Mama Lab in Tokyo to build a platform for mothers and brands to engage with one another and benefit from. Citizen Dentsu was formed as a specialised division of Dentsu Creative Impact, to address the unique requirements of the social and development sector, with the support and resource bank of Dentsu Global.