Pratap Bose launches The Social Street

Pratap Bose, former chief operating officer, DDB Mudra has announced the launch of India's maiden advertising conglomerate – The Social Street. Joining him in this endeavor, are his partners Mandeep Malhotra, outdoor and experiential guru; Arjun Reddy, entrepreneur who also runs a diversified portfolio of businesses and Pradeep Uppalapati, a former senior director and India lead for global corporate development team at Accenture.

The Social Street has been positioned as a digitally driven agency which embraces the best in technology processes and systems. The agency which will have operations in Mumbai, Delhi and Bangalore, will be looking after branded content and entertainment, shopper marketing, media, out of home, retail, sport marketing, event and promotions, rural marketing, trade and youth marketing.

The conglomerate will add Advertising, Digital and Social to its offerings by the end of the financial year with more offices spread out across the country.

Speaking behind the mystery of the name, they explain that 'The Social Street' springs from the thought that every brand's story starts on the street. They are inspired by the lives of consumers. They are born on the crossroads, where the lives of consumers meet the purpose of the brand. Incidentally, Josy Paul, Chairman & CCO, BBDO India and Bobby Pawar, director & CCO, Publicis South Asia came in to help with the name and the brand identity respectively, of The Social Street.

On the launch of The Social Street, Pratap Bose, Managing Director and Chairman said, "Everybody today wants to start something they can call their own. Something they can create from scratch. And thankfully for me, this dream has come true. It's been a year of hard work and patience, but the fruits of it have started to pay off. This wouldn't have been possible without Mandeep, Arjun, Pradeep and all the employees who have put their faith and trust in me."

Bose added, "Our aim at The Social Street is to find, tell and amplify the stories that are inspired by the lives of consumers and intersect them with brands. We are here to connect the streets that make brands social. And nobody will be able to navigate these streets as well as we can. Here's to a crazy ride with The Social Street."

Said Mandeep Malhotra, "I am very excited and am looking forward to being a part of this unique agency and hope to build The Social Street into one of the hottest agencies in the years to come"

"Social Street is an agency that is capable of addressing the entire suite of client marketing requirements. It is all about latest technologies and processes to offer our clients nothing but the best. Our strong and diverse team is fully geared up with fresh and innovative ideas to serve our clients. I am really looking forward and excited to be working with Pratap and the team. This will be one of the most exciting journeys of my professional career so far," according to Pradeep Uppalapati.

Arjun Reddy added, "I am personally very excited about this venture and looking forward to the exciting times ahead of all of us. I am very confident that we will be creating immense value to our clients in this space".