Madison Media wins Shaadi.com account

The account, with an estimated size of 50 crore, will be handled by the agency's Mumbai office. Havas media was the incumbent on the business.

Madison Media Sigma, a part of Madison Media Group has won the mandate for matchmaking portal Shaadi.com, following a multi-agency pitch. The account, with an estimated size of Rs. 50 crores, will be handled by the agency's Mumbai office. Earlier, the media buying duties for the brand were with Havas Media.

On selecting Madison Media, Aditya Save, chief marketing officer, Shaadi.com says “We believe that great marketing work requires able agency partnerships and hence are delighted to have Madison Media Sigma as our media partners. We are looking forward to working with them to do some innovative and disruptive media work.”

Sam Balsara, chairman and managing director, Madison World, adds, “I am delighted that Shaadi.com has found Madison Media to be worthy of handling their unique business. We are thrilled to be associated with Shaadi.com. Matchmaking in itself is challenging and partnering with World’s No 1 Matchmaking Service is a big responsibility. With our strong experience of clutter-breaking, engaging communication campaigns across industries, we are confident of taking the brand to greater heights.”

Other accounts won by Madison Media Group in 2015 include Snapdeal, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank.

Madison Media Group handles media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, HomeShop 18, Café Coffee Day and many others. The group claims to have a gross billing of about Rs. 3,750 crores.

Shaadi.com is one of India's well known matchmaking services which claims to have touched over 30 million people, while entering the league of world’s 50 most innovative companies, alongside Apple, Google, Facebook and Amazon.