The Social Street won two Golds. Maxus, Isobar India, OMD, Msix and Cheil India bagged one Gold each
A look at this year's Media Abby winners. Mindshare India won two golds. First, in the Best Use of Newspapers and Magazines category for Lakme (Lakme Lip Pouts in Grazia – Playtime For Your Pout), and for Lifebuoy (Before Iftar Time, it’s Lifebuoy Time) in Best Use of Integrated Campaign category. Mindshare Sri Lanka won a Gold for brand Sunlight (Light Up My Nation) in Best Use of Integrated Campaign (South Asia) category.
The Social Street won two Golds for Britannia Good Day in the Best Use of Outdoor category (Smile to be surprised!) and Best Use of Ambient Media (The Slide of Smiles) category.
OMD won a gold for Kinder Joy in the Best Use of Branded Content category (Kinder Joy Story Station).
Msix bagged a Gold award for Best Use of Branded Content Includes Online and Offline Media category for Nicotex (The ‘Quit Smoking’ partner for ISL).
Cheil India went on to win a Gold for Samsung Galaxy S6 in Best Use of Digital as a Medium category (Samsung Galaxy S6 Search campaign).
PHD India grabbed a Gold award for Active Wheel in Best Use of Mobile Media category (LO KARLO BAAT).
Maxus bagged a Gold for LinkedIn in Youth Marketing category (Get a Job).
The last in the list to win a Gold was Isobar India for its Say Na campaign in Pro Bono Marketing category.
Pratap Bose, founding partner and chairman, The Social Street, says, “The entries from the media agencies recorded 50 per cent increase from last year. From 650 entries last year, we got 1,014 entries this year. We had 86 people judging the awards as compared to 70 last year. What is important is that 76 agencies participated in the Media Abbies this year.”
In all, 77 Media Abby Awards were awarded this year. Of these, 11 are Gold, 36 are Silver, and 30 are Bronze.
Talking about the parameters set for judging this year’s Abbies, Bose says, “The parameters were to find something fresh, unique and sparkling.”