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Panchshil Realty appoints Percept One as its 360° integrated communication agency
The agency has won the account for a period of five years.
Percept One has been awarded the 360° mandate for Panchshil Realty, a luxury real estate brand, for a period of five years.
The agency will handle brand's creative and strategic responsibilities across all communication corridors including ATL (above the line), BTL (below the line), media duties, content creation and digital platform.
Commenting on the win, Nupur Mahajan, chief executive officer, Percept One, said in a press release, "Panchshil is among India's most prestigious real estate brands and we are proud to partner them. With integrity at their core, brand Panchshil is synonymous with the gold standard across all asset classes that it develops be it high-end residential, IT parks, SEZs, luxury retail or even corporate real estate. We look forward to doing some innovative work on the brand."
Apart from Panchshil Realty, Percept One's real estate folio includes brands like CREDAI, Bayaweaver, DB Realty, Hiranandani Realty, Lodha, Purvankara and Shobha Developers.
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