afaqs! news bureau

MullenLowe Lintas Group: Arun Iyer is now chairman and CCO; Raj Gupta is CEO

Both the appointments to be effective from April 1, 2017.

MullenLowe Lintas Group today announced the leadership for its flagship agency - Lowe Lintas. Arun Iyer, chief creative officer, Lowe Lintas will now operate as chairman & chief creative officer of the agency. Lintas veteran, Raj Gupta, currently president and Mumbai office head, Lowe Lintas will now operate as chief executive officer of the agency.

Joseph George (Joe), group chairman & CEO, MullenLowe Lintas Group made the announcement through an internal communication. "Both these appointments will be effective from April 1st, 2017," as per the communique.

MullenLowe Lintas Group: Arun Iyer is now chairman and CCO; Raj Gupta is CEO
MullenLowe Lintas Group: Arun Iyer is now chairman and CCO; Raj Gupta is CEO
MullenLowe Lintas Group: Arun Iyer is now chairman and CCO; Raj Gupta is CEO
Joe says in a media statement, "I feel the time is just right to leverage on this momentum and shift gears. But to do so, we need a dedicated and fully empowered leadership. I have worked long, and closely with both - individually and as a team; and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas' business, effectiveness and creative ambitions going forward."

Arun Iyer further adds, "Over the last few years, we have really worked hard to build our reputation as India's most effective agency on the back of breakthrough creative solutions. Nothing gives us more joy than our brands succeeding in the market. It is with this intent that we are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry. This is a huge responsibility, but we are both excited and clear on what we need to be doing going forward."

Iyer has been with Lowe Lintas for over 15 years and has been the creative mind behind many campaigns for Surf Excel, Idea, Tanishq, Axis Bank, Paperboat, Freecharge, Hotstar, Google, OLX, Fastrack, Flipkart, Hike and many others. He was the youngest Creative Director in the history of Lintas to have been appointed National Creative Director in 2010 and also when appointed Chief Creative Officer in 2016.

Raj Gupta says, "This new role is both a privilege and a huge opportunity. A privilege for obvious reasons, but opportunity, because Lowe Lintas is probably at its best in almost a decade, thereby allowing us to re-purpose ourselves for the future with our confidence and self-belief at its peak. Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories."

Gupta has been with Lintas for over 25 years and has held leadership positions in the company across Media, Digital, Strategic Planning, Channel Planning, Business Development and of course, Account Management.

MullenLowe Lintas Group (MLLG) in India is group of 8 agencies. These include two creative agencies - Lowe Lintas and Mullen Lintas; and another six agencies offering PR, Digital, Activation, Design, Consulting and Video Content respectively.

It may be recalled that Mullen Lintas was launched in mid-2015. Amer Jaleel and Virat Tandon were handpicked from within the company to lead Mullen Lintas as Chairman and CCO and CEO respectively.