BookMyShow appoints BBH India as its creative agency

In a recent announcement, online entertainment ticketing website, BookMyShow has appointed BBH India (Bartle Bogle Hegarty India) as its creative strategy. The agency will spearhead the development of business-driven marketing campaigns and concepts for the brand.

Marzdi Kalianiwala, vice president - business intelligence and marketing, BookMyShow, says in a press release, "BookMyShow is a consumer driven brand that continuously strives to enhance its offering & user experience. Considering the business dynamism, it was imperative to align ourselves with a creative partner that not only would be able to match the required scale, but also demonstrate creative actions that impact key metrics. We saw BBH India to be a perfect fit and are extremely excited to begin this journey with them."

Arvind Krishnan, managing director, BBH India, says in a press release, "We are thrilled to be partnering with BookMyShow. It is a great platform for us to showcase our brand of creativity, through the line. The app is the product; the app is the medium and there are plenty of opportunities along the consumer journey to create impact."