Baba Sehgal raps for NestAway to offer jobless jobs

The campaign is focused on informing consumers on the easiest way to earn, which is through referring NestAway to the near and dear ones who are house-hunting.

To drive home conversations on NestAway's referral program, the company has embraced a quirky approach. The online home rental portal, in the first phase of this campaign, has collaborated with rapper Baba Sehgal and recently launched the 'Jobless Job' song.

The campaign is focused on informing consumers on the easiest way to earn, which is through referring NestAway to the near and dear ones who are house-hunting. Hence the name of the campaign, Jobless job, as the individual gets to earn without putting in much of an effort.