Dentsu India bags creative mandate of Vieda

In a recent announcement, Dentsu India, from the stable of Dentsu Aegis Network, has won creative mandate of Vieda, a newly-launched personal care brand by The Synthite Group. The account was won post a multi-agency pitch.

Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come.

Ashok Mani, MD and CEO, Intergrow Brands, a company of Synthite Group, says in a press release, "At Synthite, we truly believe that everything revolves around the product, and that great brand communication will always entail the same in simple, yet most powerful ways. We don't look for vendors or agencies but we look for partners who understand our language and share our dreams. At Dentsu, we see a lot of what we want from our partner. Their understanding of how the product intertwines with brand communication will definitely help in setting us apart from the rest as we start on this new journey to build one of the finest personal care brands in the country."

Commenting on the win, Simi Sabhaney, CEO, Dentsu India, says in a press release, "We are looking forward to creating effective work for this brand, which has been conceived and created on a wholesome philosophy."

Vidya Sankar, vice president, Dentsu India, says in a press release, "We were completely overwhelmed by the product differentiation that Vieda had to offer. Dentsu will complement it by out-of-the-box creative and strategic direction that would surely up the game and shake the teeming category."